Add some {brackets}

From Seth Godin:

If you need to get your audacious proposal/clever ad/new project past your boss, go ahead and add some gratuitous brackets here and {there}.

'Hey, what are these weird brackets doing here,' she might say.

'Oh, I like them. I think they add drama to the headline.'

'Take them out!'

Giving in early makes it easier to keep the important stuff in later.